'Good design is no more expensive than bad,' said publisher Allen Lane when he launched the first Penguin paperbacks in 1935. Since then the original Penguin tri-band, colour-coded cover, created by Edward Young, has become a part of Britain's design heritage, recognized around the world and now loved by a whole new generation. The Penguin Collection offers a range of products branded with some of the most iconic book covers and bearing all the hallmarks of Penguin's celebrated design aesthetic. The Penguin English Library series, launched in 2012, brings together the best of publishing and the very best of design, with beautiful covers created by the award-winning Coralie Bickford-Smith, each featuring a motif or image inspired by the book. With 100 of the best novels in the English language appearing in this exquisite new look, the Penguin English Library celebrates the pure pleasure of reading.